Trade

TRUE PACIFIC – Finding Favour with the French

Shoppers at the La Cigale French Style Farmers market in Parnell are warming to the taste of the Pacific every Saturday and Sunday.

True Pacific has a site selling a range of products, including chutneys, sauces, vanilla beans, coffee, noni juice and jams, all sourced, produced and packaged from across the Pacific Islands from Vanuatu and Papua New Guinea to Samoa and the Cook Islands.

Frances Hartnell, True Pacific’s Project Manager, says the move to sell at the markets is aimed at developing relationships directly with customers and building awareness.  “One of the biggest challenges in introducing new products into the New Zealand market is getting retail outlets on board,” she says. “But if we can go directly to the consumer and create a following, then they help create the demand for their retailers to come on board.”

Visit True Pacific Website to Read More on this story

Click here to read more about True Pacific programme

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